Shahla Mammadova, a seasoned professional with over 15 years of experience in Digital Project and Product Management, leads the digital retail products at PASHA Bank OJSC. She has successfully overseen 30 complex digital projects/products across diverse sectors, including Banking, FinTech, Taxation, Health, Education, etc., within both state and private organizations in Azerbaijan and Kazakhstan. Shahla is a technology industry veteran, recognized for her achievements as the winner of the “Women in STEM” competition organized by the U.S. Government. She proudly represented Azerbaijan in the U.S. in 2017 and received the “Digital Leader of the Year” Award from AWITA. Outside her Head of Digital Products role, Shahla is a Certified Trainer, Digital & Agile Transformation Consultant, and Startup Mentor. She serves as a Board Member of the “FEMMES DIGITALES” Public Association, supporting women in STEM.